ERELONG DIGITALMETRIC PRIVACY POLICY

Effective Date: 16/10/2026

Welcome to Erelong Digitalmetric ("Erelong", "Platform", "we", "our", or "us"), a digital platform operated by JiJo Digital Media. This Privacy Policy describes how we collect, use, disclose, store, and protect your personal data when you access or use our website, mobile applications, and related services.

This Privacy Policy is intended to comply with the Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and other applicable laws of India.

By accessing or using the Platform, you acknowledge that you have read and understood this Privacy Policy.

1. DATA FIDUCIARY

For the purposes of the Digital Personal Data Protection Act, 2023 ("DPDP Act"), JiJo Digital Media acts as the Data Fiduciary responsible for determining the purposes and means of processing your personal data.

2. INFORMATION WE COLLECT

Depending upon the services you use, we may collect the following categories of information.

2.1 Information You Provide

When you register or use the Platform, we may collect:

• Full Name
• Username
• Email Address
• Mobile Number
• Password (stored in encrypted form)

2.2 Identity Verification Information

Where you apply for account verification or business verification, we may collect:

• Aadhaar Card
• PAN Card
• Passport
• Driving Licence
• GST Registration Certificate
• Certificate of Incorporation
• Business registration documents
• Selfie or photograph for verification

Verification documents are processed solely for identity verification and legal compliance. Selfie images submitted for verification are deleted after successful verification unless retention is required by law.

2.3 Device and Technical Information

When you access the Platform, we may automatically collect:

• IP Address
• Device ID
• Browser type
• Operating System
• Device model
• Login records
• Session information
• Cookies
• Application version
• Usage analytics
• Crash reports
• Network information

2.5 Payment Information

Erelong offers certain paid services, including subscriptions of the company or organisation for the Owner’s / Manager’s control panel, adding Employee to the attendance / workforce management and other premium features.

All online payments are securely processed through Razorpay Software Private Limited ("Razorpay"), an independent third-party payment gateway.

Erelong does not collect, process, or store your:

• Credit or Debit Card Number
• CVV
• UPI PIN
• Net Banking Password
• Bank Account Password
• Authentication Credentials

When a payment is made, Razorpay securely processes your payment information in accordance with its own Privacy Policy and applicable regulatory requirements.

Erelong receives only limited transaction information required to provide the purchased service, including:

• Transaction ID
• Payment Status
• Payment Amount
• Order Reference
• Invoice Number
• Date and Time of Payment

This information is used solely for payment confirmation, accounting, customer support, fraud prevention, and legal compliance.

2.6 Communications

We may collect information contained in:

• Customer support requests
• Feedback
• Emails
• Surveys
• Complaints
• Grievances
• Communications with our support team

3. PURPOSE OF PROCESSING

We process personal data for the following purposes:

• Creating and managing user accounts;
• Authenticating users;
• Verifying identity;
• Providing Platform services;
• Displaying portfolios and profiles;
• Processing subscriptions and premium services;
• Improving user experience;
• Providing customer support;
• Conducting research and analytics;
• Detecting fraud and abuse;
• Protecting Platform security;
• Enforcing our Terms and Conditions;
• Complying with legal obligations.

4. LEGAL BASIS FOR PROCESSING

We process personal data:

• with your consent;
• to provide the services requested by you;
• to comply with applicable law;
• to protect our legitimate interests, including fraud prevention and network security;
• where otherwise authorised under applicable law.

5. DISCLOSURE OF INFORMATION

We do not sell your personal information.

We may share your information with:

• Cloud hosting providers;
• Analytics providers;
• Customer support providers;
• Identity verification service providers;
• Payment gateway providers, including Razorpay;
• Government authorities, regulators, law enforcement agencies, or courts where disclosure is required by law;
• Successor entities in connection with a merger, acquisition, or business transfer.

All third-party service providers are contractually required to maintain the confidentiality and security of your information.

6. COOKIES

We use cookies and similar technologies to:

• authenticate users;
• remember user preferences;
• maintain login sessions;
• improve Platform performance;
• analyse Platform usage;
• enhance security; and
• prevent fraud.

You may disable cookies through your browser settings, although some features of the Platform may not function correctly.

7. DATA RETENTION

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy or as required under applicable law.

Certain information, including login logs, transaction records, audit logs, and security records, may be retained for a minimum period prescribed under applicable law.

Where an account is deleted:

• Public content is removed from active display;
• Backup copies may be retained for a limited period for disaster recovery purposes;
• Information required for legal proceedings or regulatory compliance may be retained until such obligations cease.

8. SECURITY OF INFORMATION

We implement reasonable technical, organisational, and administrative safeguards, including:

• SSL/TLS encryption;
• Secure cloud infrastructure;
• Access controls;
• Password encryption;
• Firewalls;
• Security monitoring;
• Vulnerability assessments;
• Regular security reviews.

While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure.

9. YOUR RIGHTS

Subject to applicable law, you may have the right to:

• Access your personal information;
• Correct inaccurate or incomplete information;
• Update your information;
• Withdraw consent where processing is based on consent;
• Request deletion of your personal information, subject to legal obligations;
• Nominate another individual to exercise your rights in accordance with the DPDP Act;
• Seek grievance redressal.

Requests may be submitted to the contact details provided below.

10. USER PRIVACY

Erelong is intended only for individuals who are added by an organisation or a company or a firm.

We do not knowingly collect personal information from any individual. If we become aware that personal information relating to an individual has been collected without appropriate authorisation, we will take reasonable steps to delete such information.

11. INTERNATIONAL DATA TRANSFERS

Where necessary, your information may be processed or stored on servers located outside your State or country, subject to applicable law and appropriate safeguards.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in applicable law, technology, or our business practices.

The updated Privacy Policy will be published on the Platform with a revised Effective Date.

13. GRIEVANCE REDRESSAL

Users may submit complaints or grievances regarding the processing of their personal data to our Grievance Officer.

The Grievance Officer shall acknowledge complaints and endeavour to resolve them within the timelines prescribed under applicable law.

14. CONTACT US

• Platform Name: Erelong Digitalmetric MidstPortfolios (Erelong)
• Corporate Operator: JiJo Digital Media
• General Enquiries: support@jijogroup.com
• Legal Affairs & IP Infringement Notices: legal@jijogroup.com
• Privacy Controls & Data Requests: privacy@jijogroup.com
• Billing, Payments & Invoicing Queries: billing@jijogroup.com
• Grievances & Policy Escalations: grievance@jijogroup.com